Sellers Guide

Selling your Costa Blanca home can be a tough job if you are not aware of basics

Get the right basics of selling and stay ahead in the sellers market unfortunately, home selling has become a more complex business than it used to be. But no worries millions of existing homes are sold each year, and while each transaction is different every owner wants the same thing -- the best possible deal with the least amount of hassle and aggravation.

The first and most important thing to establish is a "sales strategy" - a plan! The backbone of this sales strategy is establishing the asking price. In other words, if you ask too much for your property, people will not even bother to view it and the result is that you won't even reach the market place. Ask too little for your property, and you are potentially giving away part of your assets! The right asking price is perhaps the most essential ingredient in the art of selling real estate and is the result of thorough market research.

Are you ready?

The home-selling process typically starts several months before a property is made available for sale. It's necessary to look at a home through the eyes of a prospective buyer and determine what needs to be cleaned, painted, repaired and tossed out. Ask yourself: If you were buying this home what would you want to see? The goal is to show a home which looks good, maximizes space and attracts as many buyers -- and as much demand -- as possible.

How do you improve your home's value?

The general rule in real estate is that buyers seek the least expensive home in the best neighborhood they can afford. In terms of improvements, this means you want a home that fits in the neighborhood but is not over-improved. For example, if most homes in your neighborhood have three bedrooms, two baths and 2,500 square meters of finished space, a property with five bedrooms, more baths and far more space would likely be priced much higher and likely be more difficult to sell.

Improvements should be made so that the property shows well, is consistent with the neighborhood and does not involve capital investments, the cost of which cannot be recovered from the sale. Furthermore, improvements should reflect community preferences.
Cosmetic improvements - paint, wallpaper and landscaping - help a home "show" better and often are good investments. Mechanical repairs - to ensure that all systems and appliances are in good working condition - are required to get a top price.
Ideally, you want to be sure that your property is competitive with other homes available in the community. Sunshine-Homes and the team of certified Realtors who see numerous homes, can provide suggestions that are consistent with your marketplace.

Build in a margin for negotiation

An asking price is not necessarily going to be the sales price at the end of the day. It is considered suicide for a seller to ask his last price, due to the fact that most buyers want to be perceived as winning in a negotiation to purchase, regardless of the asking price. So, experience dictates that intelligent sellers should build a reasonable margin for negotiation into their asking price.

Exclusivity or not?

Should you give an exclusive sales agreement to an agent? If you are an absentee owner of a property, or if you don't feel like playing a co-ordination role among various agents of varying ability, granting a sole agency can make your life a lot easier.

The motivation factor that you give to an agency by granting them the sole agency makes them much more responsible to you as a seller in a way that they are not with their non-exclusive listings. Obviously you must ensure that both you and your agent agree to a specific sales strategy that makes sense, and that he or she take a series of steps to market your property effectively, including advertising, producing a brochure and networking your property with other agents. It is especially important that they report to you regularly on sales activity. In other words, you have the right to demand a lot more service and effort from an agency with whom you have signed exclusivity.

In summary, selling a property on the Costa Blanca can be as easy or as complicated as any task involving one's personal affairs. Competent, honest, professional help by agents, lawyers and tax advisors can go a long way to help you manage your sale objectively and easily and with Sunshine-Homes you will find everything you need under one roof.